Oleksiy Sai, ‘The longest, the most productive – Deep cleansing power,’ 2021 ‘A Letter From the Front’ (Лист з фронту), 2022

Artist Oleksiy Sai makes his living as director of commercials. His video work is using fragments of these commercials with repeating slogans “The longest and the most productive” and “Deep cleansing power”. As one of his colleagues said – ‘Our hell will look like this’. 

This programme A Letter From the Front was originally commissioned and produced by Castello di Rivoli Museo d’Arte Contemporanea, Rivoli-Turin, after the invasion of Ukraine in February 2022. It is curated by Nikita Kadan with Giulia Colletti.

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Thread:
Politics of Speech and Silence
Produced by:
Curated by:
Date:
09/05 2022
Season:
04
Episode:
01
Type:
Artwork
Credits:
Oleksiy Sai
‘The longest, the most productive - Deep cleansing power,’ 2021
Single-channel video, color, sound
3 min 29 sec
Courtesy the artists
SDGs
  • Peace, justice and strong institutions